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Restrepo Torres, Marta Lucía,

Mística por el cliente : caso Colpatria sobre CRM y gestión de clientes / Marta Lucía Restrepo Torres. - 1 online resource : illustrations.

Includes bibliographical references.

ISBN: 9789588722382 9588722381

Subjects--Corporate Names:
Colpatria (Firm)--Administration.
Colpatria (Firm)--Customer services.

Subjects--Topical Terms:
Banks and banking--Customer services--Evaluation.--Colombia--Bogotá
Customer relations--Management.--Colombia--Bogotá

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HG2910.B64 ebook

Dewey Class. No.: 332.109861