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Gerencia de marketing / editores Mario Giraldo Oliveros, David Julíao Esparragoza ; Christian Acevedo Navas [and 7 others]. - Primera edición. - 1 online resource (xvi, 321 pages) : illustrations (some color), charts, maps

Includes bibliographical references.

ISBN: 9789587416978 9789587416985 9789587416992

Subjects--Topical Terms:
Marketing--Case studies.
Sales management--Case studies.

LC Class. No.: HF5415 / .G47 2017

Dewey Class. No.: 658.8