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Lamarre, Guillaume,

Storytelling como estrategia de comunicación / Guillaume Lamarre ; traducción, Unai Velasco. - 1 online resource. : illustrations.

Includes bibliographical references.

ISBN: 9788425232053 8425232058

Subjects--Topical Terms:
Storytelling--Handbooks, manuals, etc.
Communication in marketing--Handbooks, manuals, etc.
Narration (Rhetoric)--Handbooks, manuals, etc.
Product management--Handbooks, manuals, etc.
Social media--Authorship--Handbooks, manuals, etc.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.123 ebook

Dewey Class. No.: 658.802