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Lenguajes y persuasión : nuevas creaciones narrativas / David Caldevilla Domínguez (coord.). - 1 online resource : illustrations.

Includes bibliographical references.

ISBN: 9788415705406

Subjects--Topical Terms:
Creativity in advertising.
Advertising--Language.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5804 ebook