Vista normal Vista MARC Vista ISBD

The multimodal analysis of television commercials / Barry Pennock-Speck, María Milagros del Saz-Rubio, editores. - Edición digital. - 1 online resource : illustrations. - English in the world series ; 8 . - English in the world series ; 8. .

Includes bibliographical references.

ISBN: 9788437092119

Subjects--Topical Terms:
Television advertising.
Discourse analysis--Social aspects.
Advertising--Language.
Television in propaganda.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF6146.T42 eBook