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Yalán Dongo, Eduardo,

Semiótica del consumo : una aproximación a la publicidad desde sus signos / Eduardo Yalán Dongo. - 1 online resource. : illustrations.

Includes bibliographical references.

ISBN: 9786123181666 6123181661 9786123181659 6123181653

Subjects--Topical Terms:
Publicity.
Semiotics in advertising.
Communication in marketing.
Signs and signboards.
Consumption (Economics)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HM1226 ebook

Dewey Class. No.: 659.1