Brand.com : (Registro nro. 130056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01716nam a2200457Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGEDUNAV0033 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191231s2016 sp ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 035 ## - | |
| -- | (OCoLC)1138070051 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9788431331375 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 8431331372 |
| 050 14 - | |
| -- | HD69.B7 ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mir, Pedro |
| Fuller form of name | (aMir Bernal), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand.com : |
| Remainder of title | reputación de marcas y social media / |
| Statement of responsibility, etc | Pedro Mir. |
| 250 ## - | |
| -- | Primera edición. |
| 264 #1 - | |
| -- | Pamplona : |
| -- | EUNSA, Ediciones Universidad de Navarra, |
| -- | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | rdaft |
| 347 ## - | |
| -- | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 588 0# - | |
| -- | Online resource; title from PDF title page (Digitalia, viewed January 27, 2020) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks in business. |
| 655 #0 - | |
| -- | Electronic books. |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Ediciones Universidad de Navarra |
| 776 08 - | |
| -- | Print version: |
| -- | Mir Bernal, Pedro. |
| -- | Brand.com. |
| -- | Primera edición. |
| -- | Pamplona : Ediciones Universidad de Navarra, 2016 |
| -- | 9788431331375 |
| -- | (OCoLC)958875450 |
| 830 #0 - | |
| -- | Colección Comunicación (Pamplona, Spain) |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | https://www.digitaliapublishing.com/a/51332/ |
| 910 ## - | |
| -- | Premium collection: 2020 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 130056 |
| -- | 130056 |
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