Principios y estrategias de marketing. (Registro nro. 135548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01736nam a2200433Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGUOCES0074 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210910s2018 sp a ob 00 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788491802983 |
| Qualifying information | eBook |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788491802990 |
| Qualifying information | eBook |
| -- | ePub |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9788491802273 |
| 035 ## - | |
| -- | (OCoLC)1282640439 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 050 04 - | |
| -- | HF5415.13 ebook |
| 082 0# - | |
| -- | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Principios y estrategias de marketing. |
| Number of part/section of a work | Vol. 2 / |
| Statement of responsibility, etc | Inma Rodríguez-Ardura [and 4 others] |
| 250 ## - | |
| -- | Primera edición en formato digital, nueva edición revisada y ampliada |
| 264 #1 - | |
| -- | Barcelona : |
| -- | Editorial UOC, |
| -- | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | illustrations. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | |
| 490 1# - SERIES STATEMENT | |
| Series statement | Economía y Empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 588 0# - | |
| -- | Online resource; title from PDF title page (Digitalia, viewed September 10, 2021) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 655 #0 - | |
| -- | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rodríguez Ardura, Inma, |
| Relator term | author. |
| 776 18 - | |
| -- | Print version: |
| -- | Rodríguez Ardura, Inma. |
| -- | Principios y estrategias de marketing. |
| -- | Primera edición en lengua castellana. |
| -- | Barcelona : Editorial UOC, [2018] |
| -- | 9788491802273 |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Universitat Oberta de Catalunya |
| 830 #0 - | |
| -- | Manuales (Editorial UOC). |
| -- | Economía y empresa ; |
| -- | 585. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | https://www.digitaliapublishing.com/a/61703/ |
| 910 ## - | |
| -- | Premium collection: 2021 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 135548 |
| -- | 135548 |
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