Marketinaren oinarriak / (Registro nro. 188719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01427nam a2200385Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGDEU0174 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221227s2014 sp ob 001 0 baq d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 035 ## - | |
| -- | (OCoLC)1367360332 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788415772064 |
| Qualifying information | eBook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9788415759201 |
| 050 14 - | |
| -- | HF5415 ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketinaren oinarriak / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 264 #1 - | |
| -- | Bilbao : |
| -- | Deustuko Unibertsitatea, |
| -- | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | rdaft |
| 347 ## - | |
| -- | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 588 0# - | |
| -- | Online resource; title from PDF title page (Digitalia, viewed December 27, 2022) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary, |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Universidad de Deusto |
| 776 08 - | |
| -- | Print version: |
| -- | Kotler, Philip. |
| -- | Marketinaren oinarriak. |
| -- | Hamabigarren argitalpena. |
| -- | Bilbao : Deustuko Unibertsitatea, [2014] |
| -- | 9788415759201 |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/37411/ |
| 910 ## - | |
| -- | Premium collection: 2022 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 188719 |
| -- | 188719 |
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