Cómo evaluar su publicidad. (Registro nro. 228402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01788nam a2200433Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGDISANT0629 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240304s2022 sp o 000 0 spa d |
| 035 ## - | |
| -- | (OCoLC)1426283832 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490524053 |
| Qualifying information | (libro electrónico) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9788486251987 |
| Qualifying information | (libro en papel) |
| 041 1# - | |
| -- | spa |
| -- | eng |
| 050 14 - | |
| -- | HF5837 ebook |
| 082 04 - | |
| -- | 659.113 |
| -- | 23 |
| 130 0# - | |
| -- | Marketing plan. |
| -- | Spanish |
| 245 10 - TITLE STATEMENT | |
| Title | Cómo evaluar su publicidad. |
| 264 #1 - | |
| -- | [Madrid, España] : |
| -- | Ediciones Díaz de Santos, |
| -- | [2022] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | rdaft |
| 347 ## - | |
| -- | |
| 490 1# - SERIES STATEMENT | |
| Series statement | Biblioteca de manuales prácticos de marketing |
| 500 ## - GENERAL NOTE | |
| General note | "Guía práctica para el establecimiento de una metodología dirigida a evaluar la eficiencia de la publicidad realizada por la empresa u organización, con el objetivo de elevar la eficiencia y rentabilidad de la inversión" |
| 588 0# - | |
| -- | Online resource; title from PDF title page (Digitalia, viewed March 4, 2024) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Díaz de Santos |
| 776 08 - | |
| -- | Print version: |
| -- | Marketing plan. Spanish. |
| -- | Cómo evaluar su publicidad. |
| -- | [Madrid, España] : Ediciones Díaz de Santos, [1988] |
| -- | 9788486251987 |
| 830 #0 - | |
| -- | Biblioteca de manuales prácticos de marketing ; |
| -- | 3. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/136602/ |
| 910 ## - | |
| -- | Premium collection: 2024 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 228402 |
| -- | 228402 |
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