Marketing, 13th Edition (Registro nro. 228928)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01330nam#a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781456261962 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250425090628.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr#un#---uucau |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180417s MEX eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456261962 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VST |
| Transcribing agency | VST |
| Modifying agency | VST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roger A. Kerin y Steven W. Hartley |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing, 13th Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mexico : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 4 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta obra utiliza un enfoque pedagógico único, innovador y eficaz que evoluciona y se adapta a los cambios en los estilos de aprendizaje de los estudiantes, al crecimiento de la disciplina de marketing y al desarrollo de nuevas tecnologías. Su marco riguroso con cobertura tradicional y contemporánea de los temas incluye actividades para discusión en clase, casos y testimonios vívidos y cercanos a los estudiantes, toma de decisiones de marketing, construcción del plan de marketing, aplicación de métricas de marketing, y página web interactiva, blog y capítulo sobre el uso de las redes sociales. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://resolver.vitalsource.com/9781456261962">https://resolver.vitalsource.com/9781456261962</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Recurso Electrónico |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección McGraw Hill | Biblioteca Digital UIN | Biblioteca Digital UIN | 04/25/2025 | 04/25/2025 | 04/25/2025 | Recurso Electrónico |
