Principios de investigación de mercados, 5th Edition (Registro nro. 229059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01469nam#a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781456284787 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250425090631.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr#un#---uucau |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210503s2021 MEX d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456284787 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VST |
| Transcribing agency | VST |
| Modifying agency | VST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principios de investigación de mercados, 5th Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mexico : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principios de investigación de mercados ofrece todos los conocimientos indispensables de un texto introductorio, fascinante y actualizado. El enfoque de esta nueva edición está orientado en la aplicación de los temas para equipar a los estudiantes con las habilidades necesarias para resolver problemas comerciales y maximizar las oportunidades que ofrecen. Los años de experiencia práctica de los autores en investigación de mercados se evidencia en su tratamiento de la investigación cualitativa, en la cobertura de las reglas generales del tamaño de la muestra, en las revisiones de la literatura de antecedentes y en las nuevas herramientas que apoyan la investigación de mercados. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://resolver.vitalsource.com/9781456284787">https://resolver.vitalsource.com/9781456284787</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Recurso Electrónico |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección McGraw Hill | Biblioteca Digital UIN | Biblioteca Digital UIN | 04/25/2025 | 04/25/2025 | 04/25/2025 | Recurso Electrónico |
