Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02556nam a2200433Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
DIGEDIUOC153 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140801s2006 sp ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788490293287 |
| Qualifying information |
(eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
8497884183 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788497884181 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)892924335 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 eBook |
| 245 00 - TITLE STATEMENT |
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| Title |
Casos de márketing y estrategia / |
| Statement of responsibility, etc. |
Manuel Sánchez Pérez (coordinador); Juan Carlos Gázquez Abad, David Jiménez Castillo, María Belén Marín Carrillo, Cristina Segovia López. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona : |
| Name of producer, publisher, distributor, manufacturer |
Universitat Oberta de Catalunya, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (369 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 359-369). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
¿Aún se puede competir en el mercado del vino? Barbadillo trata de encontrar la respuesta -- Cajamar, de caja de campo a la caja de la esquina -- Cruzcampo refresca sus productos y sus estrategias -- EasyJet: prescindir de lo adicional para concentrarse en lo esencial -- El Pozo Alimentación: una apuesta por la seguridad alimentaria -- Grupo Ebro Puleva: algo más que producir y comercializar alimentos -- Holcim: cemento para construir el mundo -- Jamón de Trevélez: El jamón de "pata blanca" -- L'Oréal: Cosmética para todos -- Con "m" de Mango: moda, mujer, moderna -- Roca, una fusión de innovación, diseño, calidad y funcionalidad sin perder su esencia -- Vodafone: Vini, Vidi, Vinci. Cómo conquistar mercados globales con estrategias individuales y responsables. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Cases. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sánchez Pérez, Manuel, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gázquez Abad, Juan Carlos, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jiménez Castillo, David, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marín Carrillo, María Belén, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segovia López, Cristina, |
| Relator term |
author. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Casos de márketing y estrategia. |
| Place, publisher, and date of publication |
Barcelona : Universitat Oberta de Catalunya, 2006. |
| International Standard Book Number |
9788497884181 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/961/">https://www.digitaliapublishing.com/a/961/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium Collection: 2013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
