Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01514nam a2200421Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGEDIUOC027 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131201s2009 sp a ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
8497888030 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788497888035 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)847580586 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
DGITA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 eBook |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matilla, Kathy. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Conceptos fundamentales en la planificación estratégica de las relaciones públicas / |
| Statement of responsibility, etc. |
Kathy Matilla ; prólogo de José Ma. Ricarte. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1. ed. en lengua castellana. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona : |
| Name of producer, publisher, distributor, manufacturer |
Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (220 pages) : |
| Other physical details |
ill. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Manuales ; |
| Volume/sequential designation |
129. |
| Series statement |
Comunicación. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 193-220). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ricarte Bescós, José María. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Comunicación (Editorial UOC) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Manuales (Editorial UOC) ; |
| Volume/sequential designation |
129 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/20004/">https://www.digitaliapublishing.com/a/20004/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium Collection: 2007-2012 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
