Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02346nam a2200517Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
DIGEDIUOC147 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140801s2011 sp ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788490290361 |
| Qualifying information |
(eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
8497889738 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788497889735 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)811401427 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 eBook |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKie, David, 1947- |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Configuring public relations: ecology, equity and enterprise. |
| Language of a work |
Spanish |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reconfigurar las relaciones públicas : |
| Remainder of title |
ecología, equidad y empresa / |
| Statement of responsibility, etc. |
David McKie y Debashish Munshi ; edición de Jordi Xifra ; [traducción autorizada a cargo de María Luisa Menéndez]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición en lengua castellana. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona : |
| Name of producer, publisher, distributor, manufacturer |
Universitat Oberta de Catalunya, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (332 pages). |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
UOCpress. Comunicación ; |
| Volume/sequential designation |
18 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: Reconfiguring public relations : ecology, equity, and enterprise. New York : Routledge, 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 285-332). |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalization |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Environmental policy |
| General subdivision |
Social aspects. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Munshi, Debashish, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Xifra i Triadú, Jordi, |
| Dates associated with a name |
1961- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Menéndez, María Luisa, |
| Relator term |
translator. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
McKie, David. |
| Title |
Reconfigurar las relaciones públicas : ecología, equidad y empresa. |
| Place, publisher, and date of publication |
Barcelona : Universitat Oberta de Catalunya, 2011. |
| International Standard Book Number |
9788497889735. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Comunicación (Editorial UOC) ; |
| Volume/sequential designation |
18 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/20523/">https://www.digitaliapublishing.com/a/20523/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium Collection: 2013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
