Imagen y promoción en el punto de venta / (Registro nro. 237186)

Detalles MARC
000 -LEADER
fixed length control field 01593nam a2200445Ii 4500
001 - CONTROL NUMBER
control field DIGMECD0176
003 - CONTROL NUMBER IDENTIFIER
control field NyNyDIG
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190609s2012 sp a o 000 0 spa d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1104481214
040 ## - CATALOGING SOURCE
Original cataloging agency DGITA
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DGITA
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788436954340
Qualifying information (eBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8436954343
Qualifying information (eBook)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 030-12-320-X
Source of number or code nipo
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 ebook
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Roldán Pazos, Pilar,
Relator term author.
245 10 - TITLE STATEMENT
Title Imagen y promoción en el punto de venta /
Statement of responsibility, etc. autoría, Pilar Roldán Pazos ; edición y maquetación de contenidos, María Guija Medina.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [Madrid] :
Name of producer, publisher, distributor, manufacturer Ministerio de Educación, Cultura y Deporte,
Date of production, publication, distribution, manufacture, or copyright notice [2012]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource :
Other physical details color illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Source rdaft
347 ## - DIGITAL FILE CHARACTERISTICS
Encoding format PDF
490 1# - SERIES STATEMENT
Series statement Aula mentor
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Online resource; title from PDF cover page (Digitalia, viewed June 12, 2019)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business marketing.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guija Medina, María,
Relator term editor.
791 2# -
-- Digitalia (Firm),
-- distributor.
793 0# -
-- Digitalia eBook Collection: Ministerio de Educación, Cultura y Deporte de España
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Aula Mentor.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Digitalia Hispánica
Uniform Resource Identifier <a href="https://www.digitaliapublishing.com/a/20925/">https://www.digitaliapublishing.com/a/20925/</a>
910 ## - USER-OPTION DATA (OCLC)
User-option data Premium collection: 2019
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Recurso Electrónico
Existencias
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Date last seen Price effective from Koha item type
        Digitalia Ebooks Hispanica Biblioteca Digital UIN Biblioteca Digital UIN 04/25/2025   04/25/2025 04/25/2025 Recurso Electrónico

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