Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02871nam a2200529Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
DIGEJTLOZ170 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191101s2018 ck a ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1087514528 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9789587252309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9587252306 |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-ck--- |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC998.6.C7 ebook |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.609861 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arango Lozano, Carlos Andrés, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Yo reinaré : |
| Remainder of title |
el Divino Niño en la comunicación publicitaria / |
| Statement of responsibility, etc. |
Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Divino Niño en la comunicación publicitaria |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Bogotá] : |
| Name of producer, publisher, distributor, manufacturer |
Editorial UTADEO, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
color illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (Digitalia, viewed November 7, 2019) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| Geographic subdivision |
Colombia. |
| 600 00 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jesus Christ |
| General subdivision |
In art. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Religion in advertising |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Symbolism in advertising |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture |
| Geographic subdivision |
Colombia |
| General subdivision |
Religious aspects. |
| 600 00 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jesus Christ |
| General subdivision |
Cult |
| Geographic subdivision |
Colombia. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Colombia |
| General subdivision |
Religious life and customs. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sojo Gómez, Jairo Roberto, |
| Relator term |
author. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Editorial Universidad de Bogotá Jorge Tadeo Lozano |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Arango Lozano, Carlos Andrés. |
| Title |
Yo reinaré. |
| Place, publisher, and date of publication |
Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] |
| International Standard Book Number |
9789587252309 |
| Record control number |
(OCoLC)1039256070 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/59219/">https://www.digitaliapublishing.com/a/59219/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium Collection: 2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
