Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02219nam a2200481Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGLIBERT0016 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220505s2020 ck ob 000 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1263224723 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789585478329 |
| Qualifying information |
eBook |
| -- |
pdf |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9789585478312 |
| Qualifying information |
impreso |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-ck--- |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 ebook |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14409861 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Uribe Beltrán, Clara Inés, |
| Relator term |
researcher. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing digital en agencias de publicidad : |
| Remainder of title |
social media en mipymes de servicios creativos de Bogotá / |
| Statement of responsibility, etc. |
Clara Inés Uribe Beltrán, investigador principal ; Daniel Fernando Sabogal Neira, coinvestigador. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bogotá, D.C., Colombia : |
| Name of producer, publisher, distributor, manufacturer |
Los Libertadores, Fundación Universitaria, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Colección Investigación. Serie Publicidad y mercadeo |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (Digitalia, viewed May 5, 2022) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| General subdivision |
Research |
| Geographic subdivision |
Colombia |
| -- |
Bogotá. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Research |
| Geographic subdivision |
Colombia |
| -- |
Bogotá. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies |
| General subdivision |
Research |
| Geographic subdivision |
Colombia |
| -- |
Bogotá. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Research |
| Geographic subdivision |
Colombia |
| -- |
Bogotá. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sabogal Neira, Daniel Fernando, |
| Relator term |
researcher. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Editorial Los Libertadores |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Uribe Beltrán, Clara Inés. |
| Title |
Marketing digital en agencias de publicidad. |
| Place, publisher, and date of publication |
Bogotá, D.C., Colombia : Los Libertadores, Fundación Universitaria, [2020] |
| International Standard Book Number |
9789585478312 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Colección Investigación (Fundación Universitaria los Libertadores (Bogotá, Colombia)). |
| Name of part/section of a work |
Serie Publicidad y mercadeo. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/102569/">https://www.digitaliapublishing.com/a/102569/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
