Restrepo Torres, Marta Lucía,

Mística por el cliente : caso Colpatria sobre CRM y gestión de clientes / Marta Lucía Restrepo Torres. - 1 online resource : illustrations.

Includes bibliographical references.

9789588722382 9588722381


Colpatria (Firm)--Administration.
Colpatria (Firm)--Customer services.


Banks and banking--Customer services--Evaluation.--Colombia--Bogotá
Customer relations--Management.--Colombia--Bogotá


Electronic books.

HG2910.B64 ebook

332.109861