Restrepo Torres, Marta Lucía,
Mística por el cliente : caso Colpatria sobre CRM y gestión de clientes /
Marta Lucía Restrepo Torres.
- 1 online resource : illustrations.
Includes bibliographical references.
9789588722382 9588722381
Colpatria (Firm)--Administration.
Colpatria (Firm)--Customer services.
Banks and banking--Customer services--Evaluation.--Colombia--Bogotá
Customer relations--Management.--Colombia--Bogotá
Electronic books.
HG2910.B64 ebook
332.109861