Echeverri Cañas, Lina María,

Totto : caso académico / Lina María Echeverri, Eduardo Rosker. - 1 online resource : illustrations.

Includes bibliographical references.

9789588722122 9588722128


Success in business--Colombia--Case studies.
Business names--Colombia--Case studies.
Brand name products--Colombia--Case studies.
Product management--Colombia--Case studies.
Corporate image--Colombia--Case studies.
Totto (Trademark)


Electronic books.

HD69.B7 ebook

658.827