TY  - BOOK
AU  - Valiente Alber,Sònia
TI  - Marcas sonrientes: humor y engagement en publicidad 
T2  - UOC Press. Comunicación
SN  - 8491161112
AV  - HF5821 ebook 
U1  - 659.104 
PY  - 2016///]
CY  - Barcelona
PB  - Editorial UOC
KW  - Wit and humor in advertising
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://www.digitaliapublishing.com/a/43908/
ER  -