Consumo, marcas e intangibles en el público infantil y joven / [edited by] Mónica Viñarás Abad, Carmen Llorente Barroso, Gema Bonales Daimiel. - 1a edición. - 1 online resource : illustrations. - EBOOK . - Dykinson eBook. .

Includes bibliographical references.


Text in Spanish with some texts in English.

9788411701525


Child consumers.
Advertising and children.
Advertising and youth.
Branding (Marketing)

HF5415.332.C45 ebook