Gerencia de marketing / editores Mario Giraldo Oliveros, David Julíao Esparragoza ; Christian Acevedo Navas [and 7 others]. - Primera edición. - 1 online resource (xvi, 321 pages) : illustrations (some color), charts, maps

Includes bibliographical references.

9789587416978 9789587416985 9789587416992


Marketing--Case studies.
Sales management--Case studies.

HF5415 / .G47 2017

658.8