TY  - BOOK
AU  - Dhruv Grewal
TI  - ISE Marketing, 7th Edition
SN  - 9781456263072
PY  - 2019///
CY  - Mexico
PB  - McGraw-Hill Interamericana
N2  - We are pleased to welcome you to the seventh edition of Marketing! Since the first edition, we have been committed to emphasizing a basic, yet essential, theme: Marketing adds value. This theme comes through not only in our instructional features but also in our covers. With each edition's cover, we have featured a product that, because of marketing, has become more valuable in the eyes of consumers than it might have otherwise become. Last edition we featured chocolate; in previous editions we featured coffee, water, and jeans. For this seventh edition, we feature energy bars. These are all familiar products that started out as commodities but became high-value branded products because of marketing
UR  - https://bc.vitalsource.com/tenants/universidad_insurgentes/libraries?bookmeta_vbid=9781456263072
ER  -