TY  - BOOK
AU  - Echeverri Cañas,Lina María
AU  - Rosker,Eduardo Julio
TI  - Totto: caso académico  
SN  - 9789588722122
AV  - HD69.B7 ebook 
U1  - 658.827 
PY  - 2012///]
CY  - Bogotá, D.C.
PB  - Colegio de Estudios Superiores de Administración, CESA
KW  - Success in business
KW  - Colombia
KW  - Case studies
KW  - Business names
KW  - Brand name products
KW  - Product management
KW  - Corporate image
KW  - Totto (Trademark)
KW  - local
KW  - Electronic books
N1  - Includes bibliographical references
UR  - httpss://www.digitaliapublishing.com/a/42170/
ER  -