TY - BOOK AU - Salazar D.,Néstor A. TI - Gestión estratégica de la demanda SN - 9789588722054 AV - HF5415.13 ebook U1 - 658.8 PY - 2011///] CY - Bogotá, D.C. PB - Colegio de Estudios Superiores de Administración, CESA KW - Marketing KW - Management KW - Supply and demand KW - Market segmentation KW - Consumer behavior KW - Electronic books N1 - Includes bibliographical references UR - httpss://www.digitaliapublishing.com/a/42176/ ER -