TY  - BOOK
AU  - Hernández Olmedo,José Luis
AU  - Ruiz Collantes,Xavier
TI  - El factor persuasivo en la comunicación audiovisual 
T2  - Manuales
SN  - 9788491166481
AV  - HF5822 ebook 
PY  - 2017///
CY  - Barcelona
PB  - Editorial UOC
KW  - Persuasion (Psychology)
KW  - Advertising
KW  - Communication in politics
KW  - Electronic books
N1  - Includes bibliographical references
UR  - httpss://www.digitaliapublishing.com/a/47360/
ER  -