TY - BOOK AU - Villanueva,Julián AU - Toro,Juan Manuel de TI - Marketing estratégico T2 - Libros IESE AV - HF5415 ebook PY - 2017///] CY - Pamplona, España PB - EUNSA, Ediciones Universidad de Navarra KW - Marketing KW - Sales promotion KW - Electronic books N1 - "IESE Bussiness School"--Cover UR - httpss://www.digitaliapublishing.com/a/51343/ ER -