Storytelling como estrategia de comunicación /
Guillaume Lamarre ; traducción, Unai Velasco.
- 1 online resource. : illustrations.
Includes bibliographical references.
9788425232053 8425232058
Storytelling--Handbooks, manuals, etc. Communication in marketing--Handbooks, manuals, etc. Narration (Rhetoric)--Handbooks, manuals, etc. Product management--Handbooks, manuals, etc. Social media--Authorship--Handbooks, manuals, etc.