TY  - BOOK
AU  - Fernández Gómez,Jorge David
AU  - Gordillo-Rodríguez,María Teresa
TI  - Branding de comunidades: marcas y colectivos de consumo 
T2  - Comunicación
SN  - 9788491807155
AV  - HF5415.1255 ebook 
PY  - 2020///]
CY  - Barcelona
PB  - Editorial UOC
KW  - Consumer behavior
KW  - Trademarks
KW  - Social marketing
KW  - Communication in organizations
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Electronic books
N1  - Includes bibliographical references
UR  - httpss://www.digitaliapublishing.com/a/69986/
ER  -