Giraldo Oliveros, Mario Eduardo,

Marketing : conceptos y aplicaciones / Mario Eduardo Giraldo Oliveros, Mauricio Ortiz Velásquez, Marisabella De Castro Abello. - 1 online resource : illustrations. - Textos guía UN . - Textos guía UN. .

Includes bibliographical references.

9789587892451


Marketing--Management.
Marketing.
Market segmentation.
Consumer behavior.


Electronic books.

HF5415 ebook

658.8