The multimodal analysis of television commercials /
Barry Pennock-Speck, María Milagros del Saz-Rubio, editores.
- Edición digital.
- 1 online resource : illustrations.
- English in the world series ; 8 .
- English in the world series ; 8. .
Includes bibliographical references.
9788437092119
Television advertising. Discourse analysis--Social aspects. Advertising--Language. Television in propaganda.