TY  - BOOK
AU  - Mir,Pedro
TI  - Brand.com: reputación de marcas y social media 
AV  - HD69.B7 ebook 
PY  - 2016///
CY  - Pamplona
PB  - EUNSA, Ediciones Universidad de Navarra
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Marketing
KW  - Online social networks in business
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://www.digitaliapublishing.com/a/51332/
ER  -