TY  - BOOK
AU  - Arango Lozano,Carlos Andrés
AU  - Sojo Gómez,Jairo Roberto
TI  - Yo reinaré: el Divino Niño en la comunicación publicitaria 
AV  - NC998.6.C7 ebook 
U1  - 741.609861 
PY  - 2018///]
CY  - [Bogotá]
PB  - Editorial UTADEO
KW  - Jesus Christ
KW  - Commercial art
KW  - Colombia
KW  - Religion in advertising
KW  - Symbolism in advertising
KW  - Popular culture
KW  - Religious aspects
KW  - Religious life and customs
KW  - Electronic books
N1  - Includes bibliographical references
N2  - The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20
UR  - https://www.digitaliapublishing.com/a/59219/
ER  -