Yalán Dongo, Eduardo, <br/><br/>
Semiótica del consumo :  una aproximación a la publicidad desde sus signos / 
Eduardo Yalán Dongo. 
 - 1 online resource. :  illustrations. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9786123181666 6123181661 9786123181659 6123181653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.<br/>Semiotics in advertising.<br/>Communication in marketing.<br/>Signs and signboards.<br/>Consumption (Economics)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM1226 ebook 
<br/><br/><label>Dewey Class. No.: </label>659.1