KERIN, Roger A. <br/><br/>
Marketing / Roger A. Kerin ...[et  al.]; trs. Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada 

 - 2 
 - México : McGraw Hill 
 - XLIX, 840 p. 
<br/><br/><label>ISBN: </label>978-970-10-7281-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MERCADOTECNIA
<br/><br/><label>LC Class. No.: </label>HF5415 M342351