PORTER, Michael E.

Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter - New York : Free Press 1980 - xxviii, 396 paginas

Bibliografía p.383 Incluye apéndice e índice

I. GENERAL ANALYTICAL TECHNIQUES 1. The structural analysis of industries 2. Generic competitive strategies 3. A framework for comprtitor analysis 4. Market signals 5. Competitive moves 6. Strategy toward buyers and suppliers 7. Structural analysis

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Rendimiento. \ 2.Administración industrial

HD41 P67 c1980