Competitive strategy : techniques for analyzing industries and competitors
/ Michael E. Porter
- New York : Free Press 1980
- xxviii, 396 paginas
Bibliografía p.383 Incluye apéndice e índice
I. GENERAL ANALYTICAL TECHNIQUES 1. The structural analysis of industries 2. Generic competitive strategies 3. A framework for comprtitor analysis 4. Market signals 5. Competitive moves 6. Strategy toward buyers and suppliers 7. Structural analysis