Lamb, Charles W., Jr. <br/><br/>
Marketing / Charles W. Lamb, Jr.; Joseph F. Hair, Jr., Carl McDaniel 

 - Mexico : Thomson 
 - 746 p 
<br/><br/> Casos, glosario, índices, notas finales 
<br/><br/><label>ISBN: </label>968-7529-44-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MERCADOTECNIA
<br/><br/><label>LC Class. No.: </label>HF5415 L34 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8 L218m