Keegan, Warren J. <br/><br/>
Global marketing 
/ Warren J. Keegan 
 - 8a edición 
 - Estados Unidos de Norteamérica   : Pearson   , 2015 
 - xxii ; 586 páginas 
<br/><br/>Incluye:<br/>Brief contents<br/>Contents<br/>Preface<br/>Acknowledgments<br/>Glossary<br/>Author/Name Index<br/>Subject/Organization Index<br/> 
<br/><br/>Introduction<br/>The global Marketing enviroment<br/>Approaching global markets<br/>The global marketing mix<br/>Strategy and leadership in the Twenty-First Century 
<br/><br/><label>ISBN: </label>9780133545005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>THE GLOBAL MARKETING ENVINONMENT<br/>APPROCTING GLOBAL MARKETS
<br/><br/><label>LC Class. No.: </label>HF1416  / K443 2015