TY  - BOOK
AU  - Keegan, Warren J.
AU  - Mark C. Green
TI  - Global marketing
SN  - 9780133545005
AV  - HF1416 K443 2015
PY  - 2015///
CY  - Estados Unidos de Norteamérica
PB  -  : Pearson
KW  - THE GLOBAL MARKETING ENVINONMENT
KW  - APPROCTING GLOBAL MARKETS
N1  - Incluye:
Brief contents
Contents
Preface
Acknowledgments
Glossary
Author/Name Index
Subject/Organization Index
; Introduction
The global Marketing enviroment
Approaching global markets
The global marketing mix
Strategy and leadership in the Twenty-First Century
ER  -