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|---|---|---|---|
| 001 | DIGEDUNAV0142 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220604s2015 sp ob 000 0 spa d | ||
| 035 | _a(OCoLC)1333701289 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
||
| 020 | _z9788431330828 | ||
| 050 | 1 | 4 | _aP96.P85 ebook |
| 100 | 1 |
_aPérez-Latre, Francisco Javier, _d1966- _eauthor. |
|
| 245 | 1 | 3 |
_aLa publicidad y los medios : _bensayos de introducción a la publicidad / _cFrancisco J. Pérez-Latre. |
| 246 | 3 | 0 | _aEnsayos de introducción a la publicidad |
| 264 | 1 |
_aPamplona, España : _bEUNSA, Ediciones Universidad de Navarra, _c[2015] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 347 | _bPDF | ||
| 490 | 1 | _aAstrolabio. Serie Comunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed June 4, 2022) | |
| 650 | 0 | _aMass media and publicity. | |
| 650 | 0 |
_aMass media _xSocial aspects. |
|
| 650 | 0 | _aInternet advertising. | |
| 655 | 0 | _aElectronic books. | |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aEdiciones Universidad de Navarra |
|
| 776 | 0 | 8 |
_iPrint version: _aPérez-Latre, Francisco Javier, 1966- _tPublicidad y los medios. _bSegunda edición. _dPamplona, España : EUNSA, Ediciones Universidad de Navarra, [2015] _z9788431330828 |
| 830 | 0 | _aComunicación (Pamplona, Spain) | |
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/51481/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cRAA | ||
| 999 |
_c130201 _d130201 |
||