| 000 | 01909nam a2200481Ii 4500 | ||
|---|---|---|---|
| 001 | DIGUOCES0108 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 210910s2019 sp ob 00 0 spa d | ||
| 020 |
_a9788491804345 _qeBook _qpdf |
||
| 020 |
_a9788491804352 _qeBook _qePub |
||
| 020 | _z9788491804338 | ||
| 035 | _a(OCoLC)1282641193 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
||
| 050 | 0 | 4 | _aHF5415.1255 ebook |
| 082 | 0 | _a658.827 | |
| 100 | 1 |
_aFernández Gómez, Jorge David, _eauthor. |
|
| 245 | 1 | 0 |
_aBranding cultural : _buna teoría aplicada a las marcas y a la publicidad / _cJorge David Fernández Gómez, María del Mar Rubio-Hernández, Antonio Pineda. |
| 250 | _aPrimera edición en formato digital. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2019] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 | _bPDF | ||
| 490 | 1 | _aManuales (Comunicación) | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed September 10, 2021) | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aTrademarks. | |
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aRubio-Hernández, María del Mar, _eauthor. |
|
| 700 | 1 |
_aPineda Cachero, Antonio, _eauthor. |
|
| 776 | 1 | 8 |
_iPrint version: _aFernández Gómez, Jorge David. _tBranding cultura. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2019] _z9788491804338 |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación. |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/61739/ |
| 910 | _aPremium collection: 2021 | ||
| 942 | _cRAA | ||
| 999 |
_c135582 _d135582 |
||