000 01571nam a2200421Ii 4500
001 DIGEDUNAV0352
003 NyNyDIG
006 m o d
007 cr |||||||||||
008 220609s2017 sp a o 000 0 spa d
035 _a(OCoLC)1333702051
040 _aDGITA
_beng
_erda
_epn
_cDGITA
020 _z9788431331672
050 1 4 _aHF5415 ebook
245 0 0 _aMarketing estratégico /
_cJulián Villanueva, Juan Manuel de Toro, (coords.)
264 1 _aPamplona, España :
_bEUNSA, Ediciones Universidad de Navarra,
_c[2017]
300 _a1 online resource :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_2rdaft
347 _bPDF
490 1 _aLibros IESE
500 _a"IESE Bussiness School"--Cover
588 0 _aOnline resource; title from PDF title page (Digitalia, viewed June 9, 2022)
650 0 _aMarketing.
650 0 _aSales promotion.
655 0 _aElectronic books.
700 1 _aVillanueva, Julián,
_eeditor.
700 1 _aToro, Juan Manuel de,
_eeditor.
791 2 _aDigitalia (Firm),
_edistributor.
793 0 _gDigitalia eBook Collection:
_aEdiciones Universidad de Navarra
776 0 8 _iPrint version:
_tMarketing estratégico.
_bPrimera edición.
_dPamplona, España : EUNSA, Ediciones Universidad de Navarra, [2017]
_z9788431331672
830 0 _aLibros IESE.
856 4 0 _3Digitalia Hispánica
_uhttpss://www.digitaliapublishing.com/a/51343/
910 _aPremium collection: 2022
942 _cRAA
999 _c197796
_d197796