| 000 | 01745nam a2200433Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC046 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 131201s2007 sp ob 000 0 spa d | ||
| 020 |
_a9788497885935 _q(eBook) |
||
| 020 | _z8497885937 | ||
| 020 | _z9788497885935 | ||
| 035 | _a(OCoLC)888265157 | ||
| 040 |
_aDGITA _beng _epn _cDGITA |
||
| 050 | 1 | 4 | _aHF5415.123 eBook |
| 245 | 0 | 0 |
_aEstrategias y técnicas de comunicación : _buna visión integrada en el marketing / _cInma Rodríguez Ardura (ccoordinadora) ; autores: Inma Rodríguez Ardura ... [et al.]. |
| 250 | _a1. ed. en lengua castellana. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c2007. |
|
| 300 | _a1 online resource (344 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aManuales ; _v88. _aEconomía y empresa. |
|
| 504 | _aIncludes bibliographical references (p. 336-344). | ||
| 650 | 0 |
_aCommunication in marketing _xStudy and teaching (Higher) _vTextbooks |
|
| 650 | 0 |
_aAdvertising _xStudy and teaching (Higher) _vTextbooks |
|
| 650 | 0 |
_aMarketing _xPlanning _xStudy and teaching (Higher) _vTextbooks |
|
| 650 | 0 |
_aMarketing _xStudy and teaching (Higher) _vTextbooks |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 | _aRodríguez Ardura, Inmaculada. | |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 830 | 0 | _aEconomía y empresa (Editorial UOC) | |
| 830 | 0 |
_aManuales (Editorial UOC) ; _v88 |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya. |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/20135/ |
| 910 | _aPremium Collection: 2007-2012 | ||
| 942 | _cRAA | ||
| 999 |
_c236794 _d236794 |
||