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| 008 | 220314s2015 sp ob 000 0 spa d | ||
| 035 | _a(OCoLC)1191072931 | ||
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_aDGITA _beng _erda _epn _cDGITA |
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| 050 | 1 | 4 | _aHD69.B7 ebook |
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aCampo, Carlos Javier, _eauthor. |
|
| 245 | 1 | 0 |
_aPeriodismo de marcas : _bfundamentos, operativa, transformación empresarial y perspectiva económica / _cCarlos J. Campo. |
| 250 | _aPrimera edición digital. | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2015] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 14, 2022) | |
| 650 | 0 | _aJournalism. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 655 | 0 | _aElectronic books. | |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
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| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
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| 776 | 0 | 8 |
_iPrint version: _aCampo, Carlos Javier. _tPeriodismo de marcas. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2015] _z9788490649244 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación. |
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_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/43877/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cRAA | ||
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