000			02871nam a2200529Ii 4500
001			DIGEJTLOZ170
003			NyNyDIG
008			191101s2018 ck a ob 000 0 spa d
006			m o d
007			cr |||||||||||
035			_a(OCoLC)1087514528
040			_aDGITA _beng _erda _epn _cDGITA
020			_z9789587252309
020			_z9587252306
043			_as-ck---
050	1	4	_aNC998.6.C7 ebook
082	0	4	_a741.609861
100	1		_aArango Lozano, Carlos Andrés, _eauthor.
245	1	0	_aYo reinaré : _bel Divino Niño en la comunicación publicitaria / _cCarlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.
246	3	0	_aDivino Niño en la comunicación publicitaria
264		1	_a[Bogotá] : _bEditorial UTADEO, _c[2018]
300			_a1 online resource : _bcolor illustrations.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _2rdaft
347			_bPDF
504			_aIncludes bibliographical references.
520	8		_aThe popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
588	0		_aOnline resource; title from PDF title page (Digitalia, viewed November 7, 2019)
650		0	_aCommercial art _zColombia.
600	0	0	_aJesus Christ _xIn art.
650		0	_aReligion in advertising _zColombia.
650		0	_aSymbolism in advertising _zColombia.
650		0	_aPopular culture _zColombia _xReligious aspects.
600	0	0	_aJesus Christ _xCult _zColombia.
651		0	_aColombia _xReligious life and customs.
655		0	_aElectronic books.
700	1		_aSojo Gómez, Jairo Roberto, _eauthor.
791	2		_aDigitalia (Firm), _edistributor.
793	0		_gDigitalia eBook Collection: _aEditorial Universidad de Bogotá Jorge Tadeo Lozano
776	0	8	_iPrint version: _aArango Lozano, Carlos Andrés. _tYo reinaré. _dBogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] _z9789587252309 _w(OCoLC)1039256070
856	4	0	_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/59219/
910			_aPremium Collection: 2019
942			_cRAA
999			_c256086 _d256086