| 000 | 01929nam a2200481Ii 4500 | ||
|---|---|---|---|
| 001 | DIGUOCES0202 | ||
| 003 | NyNyDIG | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220322s2020 sp ob 000 0 spa d | ||
| 035 | _a(OCoLC)1164767391 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
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| 020 |
_a9788491807155 _qeBook _qpdf |
||
| 020 |
_a9788491807162 _qeBook _qePub |
||
| 020 | _z9788491807148 | ||
| 050 | 1 | 4 | _aHF5415.1255 ebook |
| 100 | 1 |
_aFernández Gómez, Jorge David, _eauthor. |
|
| 245 | 1 | 0 |
_aBranding de comunidades : _bmarcas y colectivos de consumo / _cJorge David Fernández Gómez, María Teresa Gordillo-Rodríguez. |
| 250 | _aPrimera edición en formato digital (pdf) | ||
| 264 | 1 |
_aBarcelona : _bEditorial UOC, _c[2020] |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _2rdaft |
||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 22, 2022) | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aCommunication in organizations. | |
| 650 | 0 |
_aConsumption (Economics) _xSocial aspects. |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aGordillo-Rodríguez, María Teresa, _eauthor. |
|
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
| 776 | 0 | 8 |
_iPrint version: _aFernández Gómez, Jorge David. _tBranding de comunidades. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2020] _z9788491807148 |
| 830 | 0 |
_aManuales (Editorial UOC). _pComunicación ; _v675. |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/69986/ |
| 910 | _aPremium collection: 2022 | ||
| 942 | _cRAA | ||
| 999 |
_c263001 _d263001 |
||