000 | 01794nam a2200445Ii 4500 | ||
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001 | DIGUECCI0031 | ||
003 | NyNyDIG | ||
006 | m o d | ||
007 | cr ||||||||||| | ||
008 | 241117s2023 ck a ob 000 0 spa d | ||
035 | _a(OCoLC)1473345132 | ||
040 |
_aDGITA _beng _erda _epn _cDGITA |
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020 |
_a9789588817750 _qeBook |
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041 | 0 |
_aspa _bspa _beng |
|
043 | _as-ck--- | ||
050 | 1 | 4 | _aHF5415.13 ebook |
245 | 0 | 0 |
_aGerencia de marca : _bcasos prácticos de personalidad y posicionamiento de marca en el sectorautomotriz y textil colombiano / _cYezid Alfonso Cancino Gómez, Gerson Jaquin Cristancho Triana, Richard Orlando Buitrago Reyes, editores. |
250 | _aEdición 1. | ||
264 | 1 |
_aBogotá, Colombia : _bEditorial Universidad ECCI, _c2023. |
|
300 |
_a1 online resource : _billustrations. |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _2rdaft |
||
347 | _bPDF | ||
504 | _aIncludes bibliographical references. | ||
546 | _aText in Spanish with abstract in Spanish and English in each chapter. | ||
588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed November 17, 2024) | |
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aAutomobile industry and trade _zColombia. |
|
650 | 0 |
_aTextile industry _zColombia. |
|
700 | 1 |
_aCancino Gómez, Yezid Alfonso, _eeditor. |
|
700 | 1 |
_aCristancho Triana, Gerson Jaquin, _eeditor. |
|
700 | 1 |
_aBuitrago Reyes, Richard Orlando, _eeditor. |
|
791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
793 | 0 |
_gDigitalia eBook Collection: _aUniversidad ECCI |
|
856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/133888/ |
910 | _aPremium collection: 2024 | ||
942 | _cRAA | ||
999 |
_c282877 _d282877 |