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035 _a(OCoLC)1473345132
040 _aDGITA
_beng
_erda
_epn
_cDGITA
020 _a9789588817750
_qeBook
041 0 _aspa
_bspa
_beng
043 _as-ck---
050 1 4 _aHF5415.13 ebook
245 0 0 _aGerencia de marca :
_bcasos prácticos de personalidad y posicionamiento de marca en el sectorautomotriz y textil colombiano /
_cYezid Alfonso Cancino Gómez, Gerson Jaquin Cristancho Triana, Richard Orlando Buitrago Reyes, editores.
250 _aEdición 1.
264 1 _aBogotá, Colombia :
_bEditorial Universidad ECCI,
_c2023.
300 _a1 online resource :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_2rdaft
347 _bPDF
504 _aIncludes bibliographical references.
546 _aText in Spanish with abstract in Spanish and English in each chapter.
588 0 _aOnline resource; title from PDF title page (Digitalia, viewed November 17, 2024)
650 0 _aMarketing
_xManagement.
650 0 _aAutomobile industry and trade
_zColombia.
650 0 _aTextile industry
_zColombia.
700 1 _aCancino Gómez, Yezid Alfonso,
_eeditor.
700 1 _aCristancho Triana, Gerson Jaquin,
_eeditor.
700 1 _aBuitrago Reyes, Richard Orlando,
_eeditor.
791 2 _aDigitalia (Firm),
_edistributor.
793 0 _gDigitalia eBook Collection:
_aUniversidad ECCI
856 4 0 _3Digitalia Hispánica
_uhttps://www.digitaliapublishing.com/a/133888/
910 _aPremium collection: 2024
942 _cRAA
999 _c282877
_d282877