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Marketing estratégico / Julián Villanueva, Juan Manuel de Toro, (coords.) - 1 online resource : illustrations. - Libros IESE . - Libros IESE. .

"IESE Bussiness School"--Cover

ISBN:

Subjects--Topical Terms:
Marketing.
Sales promotion.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 ebook