Marketing estratégico / (Registro nro. 197796)
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000 -LEADER | |
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fixed length control field | 01571nam a2200421Ii 4500 |
001 - CONTROL NUMBER | |
control field | DIGEDUNAV0352 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NyNyDIG |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220609s2017 sp a o 000 0 spa d |
035 ## - | |
-- | (OCoLC)1333702051 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DGITA |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | DGITA |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9788431331672 |
050 14 - | |
-- | HF5415 ebook |
245 00 - TITLE STATEMENT | |
Title | Marketing estratégico / |
Statement of responsibility, etc | Julián Villanueva, Juan Manuel de Toro, (coords.) |
264 #1 - | |
-- | Pamplona, España : |
-- | EUNSA, Ediciones Universidad de Navarra, |
-- | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource : |
Other physical details | illustrations. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
347 ## - | |
-- | text file |
-- | rdaft |
347 ## - | |
-- | |
490 1# - SERIES STATEMENT | |
Series statement | Libros IESE |
500 ## - GENERAL NOTE | |
General note | "IESE Bussiness School"--Cover |
588 0# - | |
-- | Online resource; title from PDF title page (Digitalia, viewed June 9, 2022) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
655 #0 - | |
-- | Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Villanueva, Julián, |
Relator term | editor. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Toro, Juan Manuel de, |
Relator term | editor. |
791 2# - | |
-- | Digitalia (Firm), |
-- | distributor. |
793 0# - | |
-- | Digitalia eBook Collection: |
-- | Ediciones Universidad de Navarra |
776 08 - | |
-- | Print version: |
-- | Marketing estratégico. |
-- | Primera edición. |
-- | Pamplona, España : EUNSA, Ediciones Universidad de Navarra, [2017] |
-- | 9788431331672 |
830 #0 - | |
-- | Libros IESE. |
856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
Materials specified | Digitalia Hispánica |
Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/51343/ |
910 ## - | |
-- | Premium collection: 2022 |
942 ## - | |
-- | RAA |
999 ## - | |
-- | 197796 |
-- | 197796 |
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